Harnessing AR and VR for retail means finding ways to use the technology to enhance and continue the shopping experience. As a retailer you need to know what the initiative is going to do for your short or long-term performance. We are able to help you understand how the shopper journey can be connected and enhanced through the integration of VR, AR, near-field and proximity devices in store.
Imagine the shopping experience within a mobile & web store coming to life in a customer’s device with the addition of VR, AR and 360˚ video to enhance trial, to visualise at-home use or to explore range variances. Combining these experiences with mobile ensures that whether a customer starts their shopping experience in store and continues online or vice-versa, you can maintain a single customer view.
Areas where we can support your thinking include AR smart mirrors, VR in store experiences and showcases, enhancement of web store with VR, mobile integration to create single customer experiences across on/offline retail.